Analytical thinking is a critical component of visual thinking that aids the ability to solve problems quickly and effectively. Its methodical step-by-step approach to thinking breaks down complex problems into single and manageable components. Analytical thinking involves the process of gathering relevant information and identifying key issues related to this information. It requires you to compare sets of data from different sources, identify possible cause and effect patterns, and draw appropriate conclusions from these datasets in order to arrive at appropriate solutions. Analytical thinking is a part of the problem solving process utilised towards acquiring the necessary insights that will help you achieve your goals and objectives.

Creative thinking on the other hand, is the ability to invent something new, unique, exciting, and useful. The ability to see something differently than how it has been perceived in the past. Creative thinking is the process we use to generate new ideas, products, services, and innovations. It is the act of changing, reapplying, merging, and combining seemingly unrelated things in unique ways, in order to pave the way forward to new inventions, concept sand processes. It is the process of making random combinations and associations that lead to breakthrough discoveries. A creative individual uses visuals to create concepts, ideas and possibilities. They imagine ideas, and bring these ideas to life on paper. Creative thinking supports how you think, perceive the world, solve problems, and generate new ideas. It is the fabric that makes visual thinking possible. The thinking tool that turns your problems upside-down, inside-out, and out-of-sight. The springboard to innovation.


  • Fundamental understanding of how analytical and creative thinking compliment each other in visual thinking.

  • Understand the different operating processes of analytical vs creative thinking and their advantages.

  • Deploy complete framework for managing project issues, from identification to resolution.

  • Utilise the systematic processes of rational and creative thinking in problem solving.

  • Identify specific stages deployed during problem solving life cycle.

  • Know how to apply specific tools/techniques for different areas of problem-solving.

  • Ability to define issue/problem as a starting point for any problem-solving.

  • Focused on the drivers behind every issue/problem.

  • Test and evaluate your proposed solutions before submission to client.

  • Know how to present viable solutions for solving critical problems.

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