The high expectations of a successful company representative is difficult to live up to. The challenge is not just in showing competency in skills and knowledge, but also in projecting a positive professional image. In a recent survey by the renowned Katz Business School, recruiters from companies with more than 50,000 employees said that communication skills were cited as the single more important decisive factor in choosing managers. Another main factor contributing to job success is the ability to work with others, which also requires communication skills that include presentation of ideas.

Communication skills are critical when presenting a new idea to top management, a new strategy to colleagues and staff or launching a new program to customers and clients. The acceptance or rejection of the idea rests heavily on the influencing ability of the speaker. A good idea may not get implemented due to lack of communication skills.

When a company representative is able to speak well and confidently in front of an audience, he gains credibility and so does the company. To do this, you must understand what your message is, what audience you are sending it to, and how it will be perceived. Effective communication is only successful when you convey your thoughts and ideas effectively. You must also weigh-in the diverse circumstances surrounding your communications, such as situational and cultural context.

The audience will be impressed enough to listen to him attentively. He is then able to influence the audience to buy his ideas or products. He also needs to answer tough questions from the floor to the audience’s full satisfaction.



  •  Understand the impact of presentations, of meeting audience expectations and of fulfilling needs.

  •  Assess current skills and weaknesses and how to overcome them

  •  Deal with anxiety and nervousness to appear more professional

  •  Be assertive and impressive in manner to look confident

  •  Create rapport with the audience to gain their support

  •  Plan, organise and develop an effective presentation

  •  Prepare impactful powerpoint slides to impress and influence

  •  Prepare and deliver a presentation to influence an audience

  •  Handle questions from the audience and what to say when the brain goes blank

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